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Top 5 Trends in the Security Industry: Enhancing Physical Security in 2024

The security industry is changing rapidly as new challenges emerge and client expectations evolve. What used to work five or 10 years ago no longer fits the complex demands of today’s environments. From high-rise condominiums to sprawling retail complexes, security providers are expected to offer more than just basic protection — they must deliver flexible, tailored solutions that blend human expertise with the latest technology. Let’s dive into the top five trends shaping the physical security industry in 2024.

1. Emphasis on Customized Security Solutions

As businesses, residential complexes, and public institutions become more diverse in size and function, a one-size-fits-all approach to security is no longer effective. Today’s clients demand tailored security solutions that address their specific needs. Whether it’s a retail business requiring loss prevention officers with specialized training, or a high-rise condominium seeking a concierge team trained in access control and customer service, customization is key.

Security providers are now focusing on conducting in-depth risk assessments before deploying personnel. By identifying the unique vulnerabilities of each site — whether it’s high-traffic areas, sensitive entry points, or exposure to external threats — security companies can offer strategic and targeted solutions that enhance protection without unnecessary costs.

2. Integration of Advanced Technology with Security Personnel

While physical presence remains essential, the integration of advanced technology is becoming a game-changer. More organizations are now blending human expertise with sophisticated tools like surveillance drones, facial recognition software, and remote monitoring systems. This combination allows for more efficient security operations, increasing both coverage and response times.

For instance, mobile patrol services are increasingly equipped with GPS tracking and real-time reporting systems. These technologies ensure patrol officers can cover larger areas efficiently while providing clients with instant updates on incidents. Similarly, concierge services are integrating access control technologies that allow for biometric scanning, keyless entry, and visitor management systems, streamlining building security.

3. Rise in Demand for Concierge Security Services

As residential and commercial properties grow more sophisticated, there is a rising demand for professional security concierge services. The modern security concierge is more than just a receptionist or doorman; they are trained security personnel capable of managing access control, monitoring CCTV systems, and ensuring the overall safety of tenants and visitors. This combination of customer service and security expertise enhances both the client experience and the safety of the building.

High-rise condominiums and office buildings, in particular, are opting for this hybrid role as it delivers the best of both worlds: a welcoming, customer-focused approach alongside solid security credentials. With the right training, concierge security staff can handle emergencies, manage building technologies, and create a safe yet approachable environment for residents and employees alike.

4. Mobile Patrol Services for Versatile Coverage

Mobile patrol services are seeing increased demand, particularly from clients who require security for multiple locations or larger areas that cannot be efficiently covered by stationary guards. These services provide flexible, on-the-ground monitoring, with patrol vehicles equipped to respond quickly to alarms, investigate suspicious activity, and provide routine inspections.

What sets modern mobile patrols apart is their ability to offer both scheduled and random patrols, adding an unpredictable element that deters potential criminal activity. Additionally, the adoption of digital tools, such as incident reporting software and body cameras, ensures that patrols can document their activities accurately, offering clients both peace of mind and accountability.

5. Focus on Loss Prevention in Retail Security

Retail security has evolved significantly in recent years, with loss prevention officers now playing a critical role in safeguarding businesses from theft and fraud. As the retail environment becomes increasingly complex, from multi-floor department stores to large shopping malls, the need for specialized security solutions has risen. Modern loss prevention services go beyond simply monitoring shoplifting; they involve comprehensive asset protection strategies, including internal theft prevention, inventory monitoring, and data-driven approaches to loss management.

Trained loss prevention officers are increasingly adept at using analytics to predict potential threats and adjust their approach accordingly. By leveraging surveillance systems, behavioural analysis, and close coordination with store management, these professionals help to significantly reduce shrinkage while maintaining a positive shopping experience for customers.

The future of security is about more than just staying vigilant — it’s about staying smart. The shift toward personalized solutions and the blending of technology with manpower are driving the industry in exciting new directions. Whether it’s protecting a residential tower, ensuring the safety of shoppers, or providing mobile patrols for wide-reaching properties, security teams are embracing innovation without losing sight of the core mission: keeping people and property safe.

As these trends continue to shape the industry, successful security providers will be those who combine expertise with adaptability. This is a time for the industry to move beyond traditional approaches and embrace a future where security solutions are as dynamic as the environments they protect.

October 30, 2024/by Winston Stewart

Retail Security

Toronto Police Adjust Shoplifting Policy & Security Response Rules

‘Tis the season for spending time with family and friends and the inevitable yuletide spree of shopping and gift-giving. Suburban malls and high-street stores are jammed in the lead-up to the holidays, as Torontonians make a final festive retail push before taking a breather and preparing for Boxing Week bargain bonanzas.

Unfortunately, this is also the time of year when busy retailers must contend with wide-scale theft. Statistics show that Canadian businesses lose more than $3 billion annually to crime, including both internal (e.g., employee) and external shoplifting that eats into profits and compromises retailers’ competitiveness. Rather than tackling the problem head-on, a new Toronto Police Service pilot project is moving in a very different direction.

Toronto Police Service introduces Stop Theft

First-time shoplifters caught pilfering items within the boundaries of the city’s 51 and 52 divisions will no longer be prosecuted under the six-month Stop Theft program, an initiative that will permit private security and theft-prevention guards to effectively catch and release shoplifters after documenting their personal details, then providing them to officers at one of the two divisions participating in the program. The Toronto Police Service’s aim is to free police resources to deal with higher-priority calls.

Non-violent shoplifters who are 18 years of age or older with identification and who are accused of stealing merchandise totalling less than $1,000 are eligible for release. Police will still attend the scene if requested and reserve the right to lay charges by summons in the future, depending on the circumstances.

“It is estimated that retailers lose more than $8 million a day to store theft. What is more worrisome, however, is that today’s thieves are becoming increasingly sophisticated, therefore posing an even greater risk to the health and safety of the Canadian public.”

“What we’ve been trying to do through the modernization process is make sure that our police officers are where the public needs them the most,” Meaghan Gray, acting director of corporate communications for the Toronto Police Service, told the Toronto Star. “And maybe responding to … shoplifting calls — that can be held just as efficiently by a theft prevention officer partnered with us over the phone — allows us to reassign those officers to more pressing calls for service.”

While the efforts of police to more effectively utilize their officers’ time are laudable, the bigger challenge for retailers can be summed up in a statement last year from Diane J. Brisebois, President, and CEO of the Retail Council of Canada:

Removing a theft deterrent

Indeed, the major challenge with the Stop Theft program is that it assumes that shoplifting is limited to individuals such as thrill-seeking teens and those with mental health issues. The reality is that organized crime groups are behind much of the bottom-line killing losses plaguing retailers at all levels. Products such as razor blades and baby formula—the latter used to mask drug trafficking, or sold for a hefty profit on the black market—are two products that have long been a prime retail target for organized crime, making retail loss prevention services more worthwhile.

Holiday Retail Theft shoplifting - hire retail security — Retail loss prevention services are more needed now than ever.

A program such as this removes the most important deterrent to shoplifting—immediate arrest and the threat of significant prosecution. It will be an especially major problem in less-prosperous areas already dealing with high rates of both minor and major crimes.

Retailers will need to continue to invest more in loss-prevention tactics, including the use of civil demand recovery letters, which allow them to sue alleged shoplifters in civil court to recoup the cost of a stolen or damaged item, not to mention costs relating to security patrol and enforcement. It’s safe to assume that overwhelmed police won’t have the time to follow up with an accused shoplifter after an incident, even if the person has a criminal record.

Why? Cash-strapped, budget-conscious police services simply lack the time and money to continue to pursue low-level crimes as they once did. The unfortunate reality is that retailers will pay the price and will need to pursue punitive litigation in an effort to deter would-be thieves—itself a potentially costly process.

Programs such as Stop Theft are designed to modernize the response to some crimes, but in doing so they tend to sow chaos and return us to a time when low-level crime was rampant. Now, unfortunately, shopkeepers need to be more vigilant than ever, treating every customer as a potential shoplifter, which is always bad for business.

Toronto police introduce new security alarm response rules

Toronto police announced a major change to their burglar alarm response policy. Specifically, they made it clear that they would no longer respond to alarms unless there was verified proof that some form of criminal activity or a threat to an individual was occurring at the time of the notification.

Up to that point, police would always send a car to any commercial or residential property where an alarm was sounded. Better to be safe than sorry, the thinking went. According to their revised guidelines, police will now only respond to an alarm if a threat can be verified by an audio or video device, there are multiple zone activations in effect—which are typical in the case of a break-and-enter with multiple burglars at the crime scene—or they have an eyewitness on the scene calling in the incident. This could include a private security guard.

Toronto police will still attend verifiable alarm calls

Why the change? Police data from 2016 show that 97 percent of security system-related calls were false alarms. “When a panic alarm button is hit, we will absolutely attend,” a police spokesperson told media “Also, if we get evidence there has been a burglary, we will also attend that call too.” Really? It’s reassuring to know that the police will attend actual crimes. Needless to say, this new policy raises several red flags to those of us in the security field. The most obvious being that some break-ins could foreseeably go unchecked because authorities deem them to be false alarms, or because their slow response allows criminals to come and go without the risk of apprehension.

The challenge for commercial property owners is that investigating issues such as potential break-ins or vandalism often takes a back seat to other, more serious crimes.

To help prevent those false alarms, police are advising homeowners and commercial property managers to update key holder information, ensure regular alarm system maintenance, change alarm batteries frequently, keep alarms free of dust and debris and educate residents, tenants, and employees on the system operation protocols.

While the policy change is understandable—having police respond to a plethora of false alarms is, of course, costly and inefficient use of resources—it discounts the possibility that actual crimes may be in progress, with verification coming only when it’s too late. Criminals, being a clever lot, will undoubtedly use these new rules to their advantage if they know the police aren’t going to respond when a standalone alarm is sounded.

Robust security is more important than ever

Most importantly, this underscores the need to maintain 24/7 protection for commercial or residential properties. That means having an active security presence and state-of-the-art monitoring systems—or, at the very least, one of those two crucial components—in place to build out a comprehensive security strategy to protect your assets. With these new rules governing what, exactly, justifies a live police response, investing inadequate security is no longer an option for commercial property or residential property owners, and that includes condominium boards.

As such, most organizations will need to re-evaluate their current alarm systems. Is it enough, or do they now need new cameras? Do those cameras need to be monitored by a security service in order to verify alarm issues? Manufacturers, integrators, monitoring centres, and the end-users need to answer these questions or risk being left behind by these new requirements.

Wincon robot security guard ideal for retail loss prevention services at malls and commercial buildings. — Wincon robot security guard is ideal for retail loss prevention services at malls and commercial buildings.

Expect traditional police duties to be increasingly outsourced

Another notable aspect of development is that it highlights an emerging trend across North America: the outsourcing of police duties to private security providers. An important line in the Toronto Police Service’s policy change was the one noting that eyewitness verification of a security breach would warrant an on-site visit from the police. The fact that the eyewitness could be a security guard means that police understand—and perhaps even welcome—the involvement of private security firms.

We can expect to see an even greater willingness on the part of the authorities to accept third-party security help in the years ahead as police budgets are slashed or frozen, and resources are redirected to priority areas. The challenge for commercial property owners is that investigating issues such as potential break-ins or vandalism—although obviously well within the mandate of local police services—often takes a back seat to the prevention or investigation of violent crimes or other, more serious offences.

Choosing the right security provider is key

Now, it’s important to remember that not only does your organization need security help to keep its assets and people safe, but it also needs to partner with the right security provider, one that takes an integrated approach and provides effective training to its staff. The trend of downloading security duties to private companies shines a spotlight on the processes and procedures that security firms develop and follow. How well trained are their staff? What are their employee retention rates? Is their HR department fronted by a proverbial revolving door as people come and go looking for a job rather than a career? The maturity and sophistication of firms across our industry is now under greater scrutiny than ever before.

So, too, are service providers’ embrace of technology. Everything from drones to patrol robots to leading-edge software and video camera systems are the kind of tools that will become increasingly important in the years ahead. Criminals are always getting smarter. They will find ways to circumvent even the most advanced electronics. Is your security provider equipped to keep pace?

In one sense the Toronto Police Service’s alarm response policy change has a silver lining. Over time, a greater reliance on reliable private security providers will help push out the fringe players from our industry whose inadequate services put clients at greater risk. Because when the police won’t respond without knowing that a crime is in progress, there’s simply too much at stake to put your commercial or residential property and assets in the hands of an unprofessional security firm.

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Winston Stewart, President and CEO
Wincon Security

September 30, 2021/by Winston Stewart

Retail Security

Want to minimize holiday retail theft? Focus on service and engagement

Retailers are always enamored over the holidays—malls and streets jammed with eager shoppers, cash registers ringing (or the similarly lucrative sounds of electronic sales racking up) and merchandise flying off shelves before Santa’s arrival. What’s not to love?

The lump of coal in most retailers’ stockings is the inevitable occurrence of shoplifting, which tends to spike during the festive season. Each year organizations go to great lengths to minimize shrinkage through everything from hiring extra theft-prevention staff to installing high-tech monitoring tools. High-definition cameras, the presence of trained security personnel, adding signage to deter would-be thieves and understanding your clientele—and who doesn’t fit in, while resisting the temptation to profile potential malfeasants—are all practical tactics to help mitigate the financial impact of the more than $3 billion in retail shrinkage that affects Canadian organizations each year.

But there are two largely overlooked—some might say unexpected—areas where our team begins any conversation around curbing retail theft: employee engagement and customer service.

A counterintuitive strategy

At Wincon Security, we help retailers develop comprehensive theft-mitigation strategies that include the tools mentioned above—and far more—when we develop a customized anti-theft checklist suited to your organization’s specific needs. But we also ask several business-focused questions that take that discussion to another level. The first centres around metrics such as employee turnover.

Why? Because it’s one indicator of lackluster engagement. The more workers that abandon their employer at a high frequency, the likelier they are to engage in criminal behaviour such as stealing merchandise. Despite what most retailers believe, internal shrinkage is an even greater risk than external theft. Even though many stores will inspect employee bags before leaving the premises, the fact is that employees determined to remove goods from a store can usually do so with relative ease. Yes, surveillance helps, but only to confirm when a theft has occurred.

Prevention requires a much more proactive approach.

Think culture first

We advise retailers to focus on building stronger relationships with their workers, including part-time holiday staff, and consider implementing employee-friendly measures. That can range from bumping pay rates to slightly above industry standard and improving training programs, to simple tactics such as offering recognition for a job well done or throwing team-building events. The goal is to give employees a sense of ownership and to tie them closer to the organization. Happy employees are far less likely to lift merchandise than their disgruntled colleagues.

Taking service to the next level

When it comes to providing better customer service, many organizations think that means training staff to approach all customers once they enter a store, asking them if they need help and then keeping an eye open for suspicious behaviour. These are all perfectly appropriate techniques that do help minimize theft. But retailers—particularly those catering to luxury clientele—need to do more. They need to provide great service.

That means engaging with customers, determining their needs, being present when they try on clothing or as they test merchandise, guiding them through the purchase cycle with information about the good or service on which they’re considering spending their hard-earned dollars, and making them feel truly special. Deepening that engagement, perhaps by offering to enter customers into your store’s database to provide better service in the future, or to help keep them up-to-date on new promotions, sends a message that your relationship is more than transactional. It’s about working together to satisfy their unique retail needs over the long haul.

On the security front, providing high-touch service sends another message: we’re on the lookout for potential thieves and we will catch those who try to leave our store without paying for merchandise. It also shifts the focus from providing what some might consider being harassing service—when a salesperson follows you around the store and won’t allow you to browse in peace—to adding value by helping them achieve their shopping goals. That could mean presenting them with interesting alternative options, such as a different style garment or a different model of electronic device, for example.

Now, you may be wondering why a security firm is providing advice on the HR and sales front. Because smart, forward-thinking security requires a holistic perspective. We’re happy to sell retailers our integrated security services, but we know through both empirical data and experience that they’re far more effective when our clients take a 360-degree view of their security needs.

Doing it the right way means looking beyond the obvious, and finding positive ways to thwart would-be thieves.